We are facing a huge obesity crisis, Over the past 30
years obesity figures have doubled and we are now facing a huge increase in the
incidence of diet related disease, all over the UK, including 4 million with
type 2 diabetes and an increase in heart attacks, strokes and diet related
cancer. The cost to the NHS is crippling and estimated to be over £9 billion
just treating type 2 diabetes. The main
cause is our high consumption of sugar.
In Ealing, 22.6% of children aged 4-5 and 38.6% of children aged 10-11
and 61.1% of adults are overweight or obese.
On average, adults and children over 11 years consume three times the
recommended level of 'added sugars' each day. Adults and children over 11
years should consume less than 30g per day of added sugar and it should make up
no more than 5% of total daily energy intake.
What is Sugar Smart UK?
Sugar Smart is
an ambitious campaign that aims to help towns, cities, counties and boroughs
across the UK to raise awareness and reduce consumption of sugar across
all age groups. The campaign aims to promote healthy alternatives
and remove or reduce unhealthy food and drink, particularly targeting those
high in sugar.
Sugar Smart is a joint campaign with the Jamie Oliver Food Foundation
and the food charity Sustain, and aims to work with any food businesses,
schools, children's groups and other organisations who wish to make a pledge to
help people become sugar smart and make healthier, less sugary choices more
We will be supporting this work in Ealing and encouraging a range of
settings to participate in the campaign.
How to sign up to Sugar Smart Ealing
recognises premises that already promote healthier alternatives and supports
those that want to become Sugar Smart. By joining the campaign you are pledging
to take the appropriate steps to reduce the amount of high sugar products sold
and promote healthier food and drink.
To join the
campaign and be promoted through the Sugar Smart UK campaign and ealing council
website organisations / sectors should do the following:
1. Register your commitment: tell
your employees and customers that you are developing and implementing a
Sugar Smart Ealing campaign and sign up on the Sugar Smart UK website: https://www.sugarsmartuk.org/
2. Identify the Pledges for your setting (using the
pledges on the website to guide you): you can adapt the pledges for your needs.
the pledges that you have registered for your organisation
4. Spread the word: spread the
sugar smart borough message to your
customers, employees, suppliers and other key stakeholders and publicise your
involvement in Sugar Smart Ealing, using the materials you will receive by
Remember to use the twitter #sugarsmartealing and
display the poster
of Sugar Smart Ealing will be listed on the Ealing Council website.
Useful links and resources:
Sugar Smart UK
This is where
you can sign up to join the Sugar Smart Campaign
good apps including a sugar smart and smart recipe app, and you can also sign up for lots of free support,
tips, ideas and recipes.
There is lots
of useful information, apps and videos on a range of health topics here.